Web Design | ThePinnacleCampaign

A successful search campaign is built upon a solid SEO foundation:

We will focus on creating a well-designed website that provides the ultimate brand experience once someone gets to the site.

Keyword Optimization

Your website is your first impression to the world.

To properly optimize your site, we need to understand what your audience searches for online. The Pinnacle Campaign delivers the full suite of SEO services – from an initial audit of on-site and off-site problems and opportunities through to research, recommendations and ongoing optimization. Using content-driven campaigns we can fully integrate SEO with all your digital and offline campaigns – helping you manage online channels in synergy.

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Keyword Research

During the keyword research phase, we’ll analyze hundreds of keyword variations to understand how your customers search Google to find products that fill their needs. We analyze things like keyword search volume (to know how often users are searching for your potential products) and keyword difficulty to know how hard it might be to compete with the competition.

Keyword Targeting

We implement our keyword strategy through various elements of your site like title, description and header tags to help search engines clearly know what the page is about. As simple as this might seem, we find that the majority of the sites we work with don’t take the time to really establish a clear keyword strategy and then target keywords on their site.

Content Optimization For

Search Engines

We carry over the same principles we applied in our technical SEO audit to the optimization of each piece of content. Relevant query focuses we identified in the keyword research phase are incorporated in the content optimization phase.

User Engagement

The overarching purpose of your content is to engage your brand’s target users. That’s why we review and optimize every piece of content created. Whether your user requires specific content features, adaptations or sharing options, we ensure all necessary optimizations are present.

Social Media

Our social media offering understands that social media is an integral part of the B2B buying journey. We provide social media strategy, influencer programs and real-time monitoring as a part of a holistic digital marketing program. We’ll show you where your company fits in and what you can gain through organic and paid social programs.