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Content Service
Your business is our business. Lets Exceed.
The Content Marketing Breakdown
Content Audit
Audit your content to know what you have and what is missing.
Content Strategy
Use the informational needs of your customers to drive content strategy
Content Creation
We study your niche to understand what type of content has worked for others and why,
Content Audit
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Once we understand the buyer’s journey we take an inventory of the content on your site. You never get a second chance to make a first impression, and having a dynamic, visually stunning website is the first step in engaging your audience. The Pinnacle Campaign does an inventory audit to know what you have and what is missing. Our inventory audit includes:
Main pages, e.g. homepage, about us page, contact us, etc.
FAQs
Category, subcategory and product pages
Resources pages
Brand pages
Blog posts
Content Strategy
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Content marketing requires a deep understanding of your customers and what makes them tick.This helps us see where there are gaps in your current content and build a strategy around filling those gaps. This phase covers the following:
Content Creation
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Our team operates on the underlying assumption that quality content is status quo. From content that attracts like blog posts, social media posts and press releases to content that converts like specialized white pages, e-books and gated landing pages, The Pinnacle Campaign is poised to add value to your entire sales process from lead, to nurture to acquisition. We craft incredible and varied content, such as:
Blogging
Blog Posts
Blogging is a proven way to drive more organic traffic to your website. We approach your blog as the critical touchpoint between your customers and your business. Blog posts serve as the first touchpoint between your customers and often start the conversation. Whether you want to be educational and informative, or subjective and showcasing your brand’s point of view, there’s a blog post for that.
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Vacation Giveaway
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Sweepstakes & Giveaways
Sweepstakes and giveaways are a great way to quickly generate brand awareness and sales for your company. We help companies set up and promote giveaways on their site. Then we promote your giveaway on Facebook, Twitter, Instagram, etc., to generate revenue.
Quizzes
If you spend time on social media sites, you’ve likely taken a quiz. We develop and promote quizzes that are white labeled and embedded on your blog to drive awareness, social shares, backlinks and sales for your business.
Does the Product Matter?
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Online Store
79 percent of U.S. consumers shop on the web or their phones, up from just 22 percent back in 2000! Why you may ask? The majority of those shoppers prefer shopping online for reasons like saving time and avoiding crowds. We build the proper web page allowing business owners to display products and easily head to checkout.
Infographics
For the visual learners among us, infographics are a wildly powerful tool in attracting and engaging potential customers. Infographics, also referred to as data visualization, take a hard to consume concept or data set and make it easy to understand. Infographics that are well done get shared, linked to and drive referral traffic and revenue.
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The Content Promotion
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We use our knowledge of your industry and target market to select the most appropriate paid promotion channels and to identify the most relevant and impactful channels for your specific brand. We make sure your ads reach the maximum number of target audience members while maximizing your ad spend. Our Solution: Pay less without losing audience reach.
Ad Optimization
We optimize the ads to reduce the cost per click.
Ad Testing
Testing different approaches to your campaigns allows us to fine-tune a branded, engaging social strategy
Content Creation
Use different forms of content based off your customers needs.
Platform Selection
Based on your goals we’ll use different platforms to deliver your ads. Facebook, Instagram, Twitter, YouTube, content recommendation engines and more.
Platform Insights
Collecting data helps us understand each buyer’s unique journey, which allows us to gain a comprehensive perspective of the audience’s needs at every stage of the buying process. This information guides our content creation
Platform Followers
What differentiates The Pinnacle Campaign, from competitors is we guarantee a "follower" count. This ensures a positive ROI for every marketing dollar you spend.
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After we determine which channels will be utilized, we then prioritize and allocate budgets appropriately. Depending on your target market’s behavior, varying targeting, copy and bidding strategies will be employed. All of your paid content promotions are continually optimized with great scrutiny to reach their full potential in terms of your specific goals. We monitor all indicators and results of paid promotions so we can swiftly make the necessary adjustments.
Lets Increase Revenue from Content Marketing!
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